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- In Chapter 16 of Economics for Managers, read the case study Strong Headwinds for McDonalds, then answer the following questions:
- Describe the macroeconomic factors that caused headwinds for McDonalds in 2012. Please include sources with your answer.
- Give examples of oligopolistic behavior among the rivals in the fast-food industry.
- Regarding the discussion of when McDonalds introduced its Dollar Menu strategy in the fall of 2002, why was the company assuming or hoping that the demand for its products was elastic? Did this appear to be the case?
- Based on the case, how did the McDonalds development of its mini-restaurants improve its overall profitability?
- What role did the policies of various governments play in influencing the international expansion strategies of McDonalds?
- Write a 500-word paper answering the preceding questions.
- Incorporate a minimum of three sources in addition to the text in this assignment for a total of four sources. Your sources may include scholarly sources, credible newspapers, trade journals, or websites. Be sure to use OCLS to find these sources.
- Use APA formatting for your paper and citations.
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