Explain your initial impression of the organization based upon your initial review of their corporate website, assignment help

Directions:

Select either an international service organization or a
multinational corporation and conduct a preliminary assessment of their
website.

In your review:

• Explain your initial impression of the organization based upon your initial review of their corporate website.
• Analyze their Vision, Mission and Goals  in reference to the company’s competitive strategy, branding and messaging
• Analyze
  the company’s strategic approach to globalization and their approach to
  competition, sustainability, CSR, marketing, analysis (external,
  internal, industry), and cross border issues
• Examine the
  company’s financials included in their most recent annual report and
  review the profit margin statement from the CEO. What conclusions can
  you draw from their financial statements?
• Evaluate the firm’s
  Corporate Ethics and Corporate Social Responsibility Policy. What
  expectations are presented in the policy? Explain the tangibility of the
  company’s policies
• Include an organizational assessment using SWOT or Porter’s Five Forces
• Explain the company’s capacity to be able to fulfill strategic missions while increasing profit margin
• Include an Introduction and Summary statement in your review.

Your paper should be between 7 -10 pages in length, in correct APA format and use 4-5 outside sources.

Submit your assignment to the M5: Assignment 1 Dropbox by Monday, June 6, 2016.

Assignment 1 Grading Criteria

Maximum Points

Explanation of initial impression of corporate website

24

Analyze vision, mission and goals in reference to company’s competitive strategy, branding and messaging

36

Analyze
the company’s strategic approach to globalization and their approach to
competition, sustainability, CSR, marketing, analysis and cross border
issues

40

Draw conclusions from their financial statements

32

Evaluate expectations and tangibility of Corporate Ethics and Corporate Social Responsibility Policy

36

Organizational assessment using SWOT or Porter’s Five Forces is included

40

Explanation of the company’s capacity to be able to fulfill strategic missions while increasing profit margin is provided

32

Writing components: Organization, usage and mechanics, APA elements and style

60

Total:

300