Keiser University Corporate Value Creation P&G Case Study Questions

Your task is to build a model to forecast the expected incremental cash flow from the initiative, with particular attention paid to the cannibalization of existing whitening business. The case in your text book provides several alternative scenarios for launching the business. Your research report is expected to comment on the value implications of each scenario. This case provides a good blend of both finance and marketing tools.

Produce a substantial and detailed research report (essay) that addresses the following key questions:

1. What is the situation at P&G, and what is the company’s motivation for the Advanced Seal launch?
2. Does the project appear economically viable? Why or why not? Provide detailed examples.
3. Which strategic proposal do you find most appealing?
4. What are the key value drivers of the Advanced Seal investment?
5. What recommendation would you make to Roman for P&G’s investment in Advanced Seal?

You should perform a substantial amount of research for this assignment, and be sure to properly document your sources with APA-style citations and a reference list. Paraphrase main points from your sources in your own words and apply the knowledge you have gained. Although there is not a specific page count or word count for this assignment, if your report is less than two pages (double-spaced, Times New Roman, 1 inch margins), you have not done a thorough job. Write as much as you need to address the key questions, but do not add “fluff” or simply repeat what is already stated in the text book.