New England College 4G Model Purpose Firms Have Beyond Products Discussion


Discussion Board – 4G Model

After  watching the required video “Profit’s not always the point” by Harish  Manwani and reading the article “Samsung delays lauand the purpose firms must have beyond the productsnch of Galaxy Fold  After Screen Failures” by Sam Kim and Mark Gurman, discuss the 4G Model   they sale or the  service they provide. Pretend you are the executive officer at Samsung  responsible for not releasing the Galaxy Fold, what would be your  response to shareholders and customers regarding the failed product. Use  the economic theory and concepts in chapter one to support your  response. Remember the idea is to maximize the wealth of shareholders  but also be socially responsible to the community that must sustain your  product.

Required Materials and Textbook(s): 

Managerial Economics: Applications, Strategy, and Tactics (14th Edition)

James McGuigan, R. Charles Moyer, & Frederick Harris

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