Option #2: Strategic Advantage and SWOT Analysis

Consider Nikolaou, Ierapetritis, & Tsagarakis (2011) and analyze this question in light of our learning in the past three weeks: What do they have to tell us about using a SWOT analysis to develop a strategic advantage? How can you most efficiently develop a SWOT analysis; and when might you decide not to use one?

Your well-written paper should:

  • Be 3-4 pages in length, not including cover and reference pages.
  • Be formatted according to theCSU-Global Guide to Writing and APA Requirements.
  • Cite a minimum of three sources–two of which should be academic peer-reviewed scholarly sources to support your responses–in addition to your textbook. The CSU-Global Library is a great place to find these resources.

Note that written assignments must have a title page, section headers, an introduction, a conclusion, and a reference page. Refer to the Critical Thinking Rubric available in the Module 3 Folder for information on grading.

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