You are the Marketing Manager for M & M Mars Corporation – Dove Chocolates Division. You have been tasked with marketing a new entrant into the market place The product line you will be tasked to come up with a marketing plan for is the new “Chocolate Heaven” collection. The product line is liquor filled chocolates. The line includes candies filled with Drambuie, Amaretto, Grand Marnier, Cointreau and Franjelico.
You are to come up with a marketing plan and strategy for this Strategic Business Unit of M & M Mars.
Include the following components in your paper:
Define project scope (topic and company – what will you be presenting in your project)
Definition of the objectives and competitive strategy of this SBU
Relevance to success in the market place
In-depth marketing plan for the product
Your paper is to be a minimum of 1,500 words (7 – 10 pages) in length APA formatted using references to support your suggestions.