BUS 330 week 2 DQ 1


Ashford 3: – Week 2 – Discussion 1


Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated.


Product Life Cycle

By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle?  Explain the characteristics for each phase of the product’s life cycle.  How can each phase of the life cycle impact the product’s brand?  You must use the text and at least one additional scholarly source.

Guided Response: 

Review several of your peers’ posts.  Respond to at least two of your peers to  provide recommendations to extend their thinking.  Challenge your peers by asking a question that may cause them to rethink the product life cycle.




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